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Monday, December 20, 2004

Hey, Kid: How About A Free TiVo?

In a great PR move, TiVo gave away 2,000 units to Comcast subscribers who were denied the cable behemoth's own DVR. (NYT, subscription required)

To us, it's a brilliant maneuver- TiVo has gotten tons of nearly free press, the evil behemoth Comcast looks bad, and maybe- just maybe- the whole concept of DVRs will continue to catch on. Plus, subscribers still must pay for the service, so it's not like no revenue will be generated from the giveaway.

Just a reminder- TiVo is a great holiday stocking stuffer for those hard-to-buy-for friends, relatives, spouses, eff-buddies, and bribable clients. And they're on sale now!~ Ho, ho, ho!

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