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Friday, December 03, 2004

NY Times: Brokaw, Williams Classy; NBC, not so much



Today's New York Times accuses NBC of cheesily over-hyping the handoff between Tom Brokaw and Brian Williams.

We can't blame them- how often does such a transition take place? It was clearly of interest to people, as it was Tom's highest rated night ever. Why not use the opportunity to pump up the new guy as much as possible? With Dan Rather a lame duck, and Peter Jennings still around to possibly lasso Brokaw loyalists, relentless promotion may not be the most dignified path for NBC to take- but it's certainly the smartest.

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