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Wednesday, December 22, 2004

Ratings Roundup

CBS dominated this week's rerun-heavy ratings race, easily topping all other networks in ratings, demos, and total viewers. NBC was second, with the relative strength of the Apprentice 2 finale goosing their numbers a tad. While hoping for higher numbers from Mr. Trump, it was still their largest Thursday audience since the Frasier finale bowed last May.

A repeat CSI: allowed ABC's smash Desperate Housewives to sneak in as the week's most-watched show in viewers and tie in the all important 18-49 demo.

Heading to the new year, things to watch for:

- How far will NBC's Thursday (with the Apprentice 3 in tow) fall?
- Will ABC finally find a compatible lead in for Alias when it premieres following Lost?
- What will happen to ABC's overall rating once Monday Night Football gets replaced by The Bachelorette et al?
- Will anyone ever watch a show on FOX again?

Prime-time viewership numbers compiled by Nielsen Media Research for Dec. 13-19:

Network Rankings:
1. CBS (12.6 million viewers, 3.8 rating/11 share among adults 18-49)
2. NBC (9.8 million, 3.6/10)
3. ABC (9.6 million, 3.4/10)
4. Fox (5.8 million, 2.5/7)
5. UPN (3.5 million, 1.5/5)
6. WB (3 million,1.3/4)

Top 20 Primetime Programs:
1. Desperate Housewives, ABC, 22.3 million viewers.
2. CSI: Miami, CBS, 20.5 million viewers.
3. CSI: Crime Scene Investigation, CBS, 19.5 million viewers.
4. 60 Minutes, CBS, 18.6 million viewers.
5. The Apprentice 2, NBC, 16.9 million viewers.
6. Two and a Half Men, CBS, 16.2 million viewers.
7. Without a Trace, CBS, 16.2 million viewers.
8. Everybody Loves Raymond, CBS, 15.9 million viewers.
9. CSI: NY, CBS, 15.6 million viewers.
10. Cold Case, CBS, 14.8 million viewers.
11. NCIS, CBS, 14.6 million viewers.
12. NFL Monday Night Football: Kansas City at Tennessee, ABC, 13.8 million viewers.
13. CSI: Thursday Special, CBS, 13.6 million viewers.
14. Boston Legal, ABC, 12.7 million viewers.
15. The West Wing, NBC, 12.5 million viewers.
16. Lost, ABC, 11.6 million viewers.
17. CBS Sunday Movie: Fallen Angel, CBS, 11.5 million viewers.
18. According to Jim, ABC, 11.3 million viewers.
19. Law & Order, NBC, 11.3 million viewers.
20. George Lopez: Special, ABC, 11.2 million viewers.

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