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Thursday, January 27, 2005

ABC's Scheduling Hijinx Snaring Ratings, Enraging Viewers

If you've watched ABC on Wednesday nights, you may wonder if schedulers are smoking crack. Lost ending at 9:03? Alias finishing up at 10:02? A 20 minute opening segment before the first commercial? Well, these annoying new tricks are intentional- and in fact have helped ABC's ratings by holding on to more viewers for longer amounts of time.

Sure, it hooks us in, but this practice tries viewers' patience and wreaks havok with VCRs and TiVos. Not to mention how annoying it is to stack all the commercials between shortened segments towards the end of the program. And now I keep misisng the opening vignette of Law and Order while watching the closing moments of J-Gar's ass-kicking tour-de-force.

Since all that matters to executive is ratings, we're sure this successful trick will be implemented immediately at the other networks. Soon everyone's shows will start a minute or two late, effectively nullifying the practice- or forcing them to go even farther (running Lost until, say, 9:12 or something).

Oh, joy.

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2 other geekspeak:

  • The Slammer:

    How Ted Turner of them. At least TBS was a consistant 5 minutes behind normal schedule.

    By Anonymous Anonymous, at 11:10 PM  

  • NBC has been doing it for three years... they start ER just a little earlier to make people switch from CSI... so they get part of the 9-10 time share.

    By Anonymous Anonymous, at 12:27 AM  

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