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Monday, January 10, 2005

Days Numbered for the 30 Second Commercial?

Advertisers have always feared the DVR will dramatically cut down the audience for commericals. Guess what? They were right. TiVo reports 75% of viewers blaze right by commercials.

What does this mean? More annoying product placements and pop-up ads, for certain. And as viewers become more comfortable with emerging technologies, Innovative new interactive ads will soon become the norm too.

As long as I can still filter out the Baby Bob/Quiznos ads, I'll deal with whatever other fallout occurs.

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