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Tuesday, January 18, 2005

Networks Freaking Out About TiVo: Article 51,968 In A Continuing Series

Today's LA Times is the latest to report that network executives are freaking out about DVR usage, predicting financial gloom and doom as viewers zap through commercials.

They also quote a study that shows viewers would be willing to pay to see shows they like. As if this is a surprise- they've never heard of cable TV, pay-per-view, and video on demand? Even old-school movie rentals follow this "old school" economic model.

There may be an added advantage to networks relying on viewers paying to see their shows: they may actually have to make shows people want to see. Execs, are you listening?

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