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Monday, February 28, 2005

Local Newscasts Cleaning Up Their Acts For Sweeps

"Can the stress of the quarterly sweeps period... kill you? Before you produce your next report, watch ours!"

Many of those very producers have been breathing a sigh of relief these days. Thanks to the adoption of people meters, which allows local stations to more easily monitor audiences on a year-round basis, ridiculous sweeps stories may become a thing of the past. Some stations have already dropped them completely.

My favorite from this sweeps period was from WCBS here in New York: "Irate over iPod!!!" Old story (the device's battery woes) but great marketing.

Related link: WCBS-TV: Shame On You: The Apple iPod.

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