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Tuesday, February 01, 2005

NBC: "Sweeps Becoming Obsolete"

NBC chief Jeff Zucker says that with the Super Bowl now airing during February every year, "Sweeps really are becoming obsolete."

Let's see: NBC won't have a Superbowl again until, like, never. Meanwhile, during the all-important February ratings book, FOX has the big game plus multiple American Idol episodes, and both CBS and ABC have considerably more ratings "mo" than the Peacock.

If I were Zucker, I guess that would be my spin too.

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