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Wednesday, March 23, 2005

CNN Looking To Close The Fox News Ratings Gap

You give CNN six minutes... they'll give you the world. Or, at least, you'll give them higher ratings, which really is the whole point.

CNN head Jonathan Klein is trying to increase the amount of time CNN's viewers watch the network (NY Times, free signup req'd), a goal that, if met, could net the vetran news channel millions of extra dollars in ad revenue.

But it also means more Larry King. Jonny, baby, you're askin' too much.

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