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Wednesday, March 30, 2005

Does Product Placement Pay?

It's expected that advertisers will pay over $4 billion on sneaky product placement this year... but are they getting any return on their investment?

A Boston ad agency says sometimes, like the way Sears integrates itself with ABC's hit Extreme Makeover. But the agency also thinks shows like The Apprentice, which comes close to hitting viewers over the head with a logo-emblazoned lead pipe, may be pushing the envelope a bit too far.

Gee, ya think?

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