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Friday, April 08, 2005

Desperate Advertisers Want Your Attention

Everyone's used to 30 second commercials being the television standard. But now, due to changing viewing habits, shortened attention spans, and the proliferation of TiVos and DVRs,marketers are buying commercials in different lengths- as long as two minutes, and as short as 5 seconds (free signup required).

To me, a commerical is a commercial, whatever the length- and I skip past most of them... but I will say this- an :05 Quiznos/Baby Bob commercial would be far easier to take.

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