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Monday, April 04, 2005

Shieffer Wants To Stay

For Bob Schieffer, anchoring CBS Evening News was supposed to be a temporary assignment. Now he's decided he digs the gig (free registratrion required), and is openly campaigning to make the move permament.

Whereas Les Moonves, uberlord of the Viacom Empire, says he's happy with the changes, the grey-haired Schieffer doesn't exactly inspire confidence that he'll attract a younger-skewing audience.

The CBS Evening News is still a distant third. Ratings are flat from when Dan The Man was in the chair.

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