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Thursday, July 07, 2005

Nets Showing Their Age

The Big Six are getting a bit long in the tooth.

A study released by ad firm Magna Global USA reveals that the broadcast networks' prime-time audience in the 2004-05 season had a median age of 48, its oldest ever.

The median age for NBC's Joey audience was 43.9 (four years older than for Friends). NBC and WB have aged the most over the past five years.

Other shocking revelations in the study: Newsmagazines tend to attract geriatric viewers advertisers shun; reality appeals to the youngest; and pro wrestling appeals to those with the lowest IQ's.

OK, I made that last one up. At least, I have no hard data to support it.

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