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Monday, September 19, 2005

The Geek Files: Premiere Week

This week is like Christmas morning to TV Geeks. The new shows are airing and we get to find out which we'll proudly wear every week and which will sit in the same sad box until it gets tossed with the dried, dead tree sometime in January.

For real geeks, the last few weeks of build-up are even more fun. Since I was a kid I've loved seeing new, splashy promos produced by the big three networks. You know, the ones that forced every star of every show to look like they're hanging out together and having fun? They're even making a comeback lately. Check out the "New NBC" spots running now or the "We're #1" spots on your local ABC affiliate.

But nothing, nothing, will top the year ABC ran the Fall Season Campaign that featured their stars heading back to the soundstages. When a sunglasses-clad Bruce Willis capped it off with a wry wave, I had a tear in my eye. Bravo, ABC. Bravo.

Pusher's The Geek Files airs every Monday.

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