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TVGeekSpeak.com



Monday, September 12, 2005

Networks Not Sharing The Promo Love


This fall, the major broadcast networks are putting most of their promo power resources behind a select few shows.

The marketing bigshots are clearly taking a cue from (or, heck, just ripping off) ABC's strategy from last year- one which helped rocket Desperate Housewives and Lost to the ratings stratosphere- along with internet and alternative marketing.

Which means good news if you're Prison Break, E-Ring or Commander In Chief... but it sucks to be you if you're Inconcievable, Freddie or Love, Inc.

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