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Friday, September 23, 2005

Viewers Loving Lost Now More Than Ever

Moving Lost an hour later paid off big time for ABC.

The Emmy winning drama led off its second season with a series-record 23.4 million viewers- even higher than its first-season finale. The lead-in also helped the new sci-fi kumquat Invasion win its timeslot and inflicted a hurting on NBC's Law & Order, which suffered its lowest rated season premiere ever.

And it looks like Martha Stewart doesn't fit in to NBC's primetime all that well- her Apprentice debut shit the bed for NBC. E-Ring also collapsed under the sheer force of Lost.

For the night, ABC was first in every timeslot with an average of 18.4 million viewers. Sounds like Must See TV to me.

3 other geekspeak:

  • The Martha Stewart Apprentice isn't bad at all. In fact, it's very much an exact clone of Trump's show. Sure, it's a conference room instead of a boardroom, but it's the same show.

    NBC was silly to run this in the fall at the same time as Trump's show. They would have been better off running it on Thursdays during the few weeks between the fall and spring Apprentices, or even during the summer.

    By Anonymous Anonymous, at 10:00 AM  

  • I'm glad "Lost" was moved to 9 p.m. I really wanted to watch the show last year, but I always had a hard time catching it at 8 p.m.

    And I agree with the previous poster -- it makes no sense putting two Apprentices on at the same time. Doesn't NBC remeber the lessons of "Who Wants to be a Millionaire?" There is such a thing as too much of a good thing.

    By Blogger Roon, at 11:16 AM  

  • Jeff Zucker is carefully preparing his resume... I hear that the WB will need some new programming execs next year.... Must-Flop TV is now the buzz word at NBC.

    By Anonymous Anonymous, at 1:03 PM  

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