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Tuesday, October 25, 2005

Do Over!

Time Warner is hooking up with NBC Universal to launch a new service called "Start Over" .

...kinda like what NBC would love to do to the current TV season...

With the new service, digital cable customers who miss the beginning of selected shows, can push a button and go back to the start- provided they've tuned in before the end.

...wow, like a DVR, a years-old technology, right? or Video On Demand, also around for years? not exactly cutting edge...

Here's the catch: viewers also can pause and rewind the show — but can't fast-forward through commercials.

...a-ha! now the game becomes clear: it's like a DVR for lazy people, or those too stupid to program one to record their favorite shows... and the networks force you to watch their ads... brilliant... NOT...

NBC shows participating in the trial include The West Wing, Law & Order: SVU and The Tonight Show with Jay Leno. A trial will be launched next month in Columbia, S.C.

...for free, this is fine... but I wouldn't pay an extra cent for this service...

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