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Wednesday, November 30, 2005

CSI:NY Phones It In

This is news? I guess, I've read it in like four places today...

A cellphone in this week's episode of the unwatchable CSI: NY will feature a Coldplay ringtone.

... when your show needs to publicize product placements to get attention, it's usually not a great sign...

The song is the band's new single, "Talk." It's part of a cross-promotional agreement between CBS and Capitol Records. Viewers will be offered the opportunity to purchase the ringtone of the song during the commercial break.

... I will say this: it's a friggin' catchy tune... it's been in heavy rotation on the old iPod for a week now...

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