From the Desk of MC Hatorade at United Hate Press International
“I don’t know, what’s in the New York Times?”
This is the phrase you will sometimes hear news producers all across the country say to each other in “morning meetings,” when they discuss what the news of the day is.
What I am “fixing” to say is, the TV News media still follows print, and very rarely makes news on its own. Sure, a newspaper can’t be on the scene the way TV news can, and this is what makes TV news compelling, but I can assure you, that 90% of stories you see on Headline News, CNN, and every local station in the country first appeared in a newspaper, magazine or on-line column. Sure TV News must rely on the wires, and news organizations around the world to get reports, but relying too heavily on print can burn you.
Recently this process actually burned MSNBC’s Joe Scarborough to a crisp.
Following an article published in the London Evening Standard, which had reported that California Governor Arnold Schwarzenegger wanted to blow up the moon, so that women’s menstrual cycles (perhaps influenced by lunar activity) wouldn’t be so troublesome to men, Scarborough went on a tirade about what a crazy idea this was. I agree. Blowing up the moon is indeed a crazy idea. I think we can all agree on that, in fact one scientist told me that blowing up the moon could cause big problems for the earth.
The real problem is, Schwarzenegger never said it. In fact, it was a Schwarzenegger impersonator who performed a gag on the venerable Howard Stern Show
. Somehow, this item was published by The Standard as a real story.
Nice one Joe. Way to make sure the story is good before going to air.
Look, truth be told, I was never really a big fan of Mr. Scarborough’s style on television, but I’ll let him apologize, and I’ll give him another chance, because MC Hatorade is a forgiver. Let’s see if he can learn from this and turn Scarborough Country
into a land I might want to visit.
Let this be a lesson to all in the TV news business. How about coming up with some of your own stories once in a while, instead of doing a three-part series on what was reported in Popular Mechanics, JAMA, or the NY Times. This way, if YOUR story ain’t right, you’ll only have yourselves to blame.
Until next week, pour yourself a tall glass of hate, shut up and get in the car.