NBC Hopes To Stop Fall With New Lineup
Key cancellations: Law & Order: Trial By Jury, Medical Investigation, American Dreams, The Contender, Third Watch, Committed
New shows: My Name is Earl, NBC's sole new comedy, joins dramas E-Ring, Fathom and Inconceivable. On the reality front, a second version of The Apprentice, starring Martha Stewart, taking the Wednesday 8pm slot, joins Three Wishes, a reality show where Amy Grant travels across the country spreading cheer, goodwill, and cashola.
Mysterious doings: Two shows not on the September schedule, Scrubs and Fear Factor, will also return at some point. The West Wing will move to Sundays.
Analysis: I expected a bigger overhaul from fourth place NBC, especially in the comedy department. The lineup is heavy on reality, perhaps as a stopgap measure. The train wreck factor will definitely lure eyeballs to the Martha Stewart Apprentice.
In addition, NBC has a few new comedies on the bench ready to step in and plug holes, which could be numerous. Cancelling Law & Order: Trial By Jury may have been a mistake; its brand awareness was definitely an asset and the show's quality earned at least a midseason pickup.
NBC is apparently resigned to being #2 on Thursdays, leaving the night intact.
Kudos to the Peacock for giving low-rated but deserving comedy The Office a fall pickup.
Full night by night lineup (new shows in caps):
8-9 p.m. "FATHOM"
9-10 p.m. "Las Vegas"
10-11 p.m. "Medium"
8-9 p.m. "The Biggest Loser"
9-9:30 p.m. "MY NAME IS EARL"
9:30-10 p.m. "The Office"
10-11 p.m. "Law & Order: Special Victims Unit"
8-9 p.m. "THE APPRENTICE: MARTHA STEWART"
9-10 p.m. "E-RING"
10-11 p.m. "Law & Order"
8-8:30 p.m. "Joey"
8:30-9 p.m. "Will & Grace"
9-10 p.m. "The Apprentice"
10-11 p.m. "ER"
8-9 p.m. "THREE WISHES"
9-10 p.m. "Dateline NBC" (new time period)
10-11 p.m. "INCONCEIVABLE"
8-11 p.m. "NBC SATURDAY NIGHT MOVIE"
7-8 p.m. "Dateline NBC"
8-9 p.m. "The West Wing" (new day and time)
9-10 p.m. "Law & Order: Criminal Intent"
10-11 p.m. "Crossing Jordan"