From the Desk of MC Hatorade at United Hate Press International:
Okay, I know I should be talking about Michael Isikoff this week, the man responsible for two of the most important stories of our time, Lewinskygate, and now Koranskygate; oh and the fact that the President of the United States may have been targeted by some crazy person with a grenade in Georgia (No W, it wasn’t in Macon, it was the other Georgia), but my anger with TV News this week is directed towards the new, disguised news promo that seems to hit our airwaves on a weekly basis, the Amber Alert. Since they, the media, turned their collective backs on those other two stories by mid-week, so will I.
That’s right, on Thursday May 19th, CNN’s lead on “American Morning,” was, above all else, the “Amber Alert” story from Idaho.
The plight of a child, or children in this case, that may have been abducted is beyond devastating to parents, but I feel like the news media uses the “Amber Alert” as programming, rather than as a public service to let people know that a child has potentially been abducted. Why? Because they then run with these stories for as long as they go, giving B-list Hollywood writers plenty of time to craft their made-for-TV-movie screenplays.
“Amber Alert” stories, especially really juicy ones like Elizabeth Smart, fill up tons of time. Why else would all three major news nets sit on the press conferences with the various sheriffs of Mayberry’s across the U.S. for an hour straight to hear them talk about everything that they don’t know?
As soon as the “Amber Alert, sound sounded-off this week, yours truly knew it was another “Hey, we’ve got ourselves a BIG BIG story folks.” I can hear the chatter at the desk of every newsnet on the planet: “Amber Alert, Amber Alert! Someone change all the chyrons and graphics on our air to the color amber, so people at home will get the feeling of the dramatic Amber Alert when we announce it! This is going to be the most amberific Amber Alert yet!”
You don’t believe me? Well get this. This sound is apparently played on radio newscasts across the country when “Ambert Alerts,” are issued. The sound even “sounds,” like a promo. Is this really what they do? Even MC Hatorade doesn’t know, because it sounds too much like a movie trailer to be real. Take a listen. http://www.missingkids.com/missingkids/servlet/PageServlet?LanguageCountry=en_US&PageId=1177
Look, the plight of missing and abducted children is as sad as sad can be, but who, or whom is the fourth estate kidding? We know there’s a lot more out there they could be talking about. Do your public service and let us know what’s going on, and then ease up a little please, so it doesn't seem like you're happy you have a story to cover.
Until next week, pour yourself a tall glass of hate, shut up and get in the car.Yo, yo, yo: MC Hatorade writes Aching News every Friday.