Chilly Reception for Olympics Thus Far
We're just a couple of days in to the Olympics, and NBC is already playing catch-up.
Friday's opening ceremonies drew large, but unspectacular numbers, and fell short of the ratings target the 'Cockers promised advertisers.
The first night of the network's ambitiously ubiquitous over-coverage netted a 12.8 rating and a 21 share, almost a full ratings point behind the target promisted to advertisers. The network now hopes to bring up its average with stronger performances as the games continue. That will be harder than in years past, however, as the other netwprks are counter-programming more aggressively this time around.
The ceremonies did beat the competition easily, however, which included the remaining four episodes of Arrested Development and Dancing with the Stars.