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Monday, February 13, 2006

Chilly Reception for Olympics Thus Far


We're just a couple of days in to the Olympics, and NBC is already playing catch-up.

Friday's opening ceremonies drew large, but unspectacular numbers, and fell short of the ratings target the 'Cockers promised advertisers.

The first night of the network's ambitiously ubiquitous over-coverage netted a 12.8 rating and a 21 share, almost a full ratings point behind the target promisted to advertisers. The network now hopes to bring up its average with stronger performances as the games continue. That will be harder than in years past, however, as the other netwprks are counter-programming more aggressively this time around.

The ceremonies did beat the competition easily, however, which included the remaining four episodes of Arrested Development and Dancing with the Stars.

1 other geekspeak:

  • I know they did it to be a solid lead in for local news, but NBC should have started the ceremonies at 8PM, not at 9 as they did.

    It seemed amateur that Jim Lampley, not Bob Costas, opened up the coverage with an hour of pre-olympic trials.

    But cheers to NBCUni for puting the hockey on live on cable.

    By Anonymous Anonymous, at 8:18 PM  

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