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Thursday, February 02, 2006

Lifetime Back on Dish

Dish Network and Lifetime are suching face harder than Harry Hamlin and Valerie Bertinelli did in Night Sins.

Left with no choice after Echostar's brilliant offering to give Lifetime free to any viewer who requests it, the network caved and signed a new long-term agreement with the satellite provider.

In the crafty plan, which they new the network could never agree to, Dish offered to then pay Lifetime individually for each subscriber who asked for the chick channel.

No cable network would ever want to be the first to agree to an a la carte pricing plan. That economic model would mean certain death for a huge number of channels.

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