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Tuesday, February 28, 2006

NBC's Olympics Didn't Light World On Fire

Let the wound licking begin.

NBC's 17 night coverage of the Torino games was the least-watched Winter Olympics since 1988. The Games averaged 20.2 million viewers in prime time, and likely won't even help NBC win sweeps.

Contributing factors? Lackluster US team performance. Tougher competition from other networks, who aggressively counterprogrammed this year's games. Time delayed coverage also drops numbers. And the days of having an enemy to root against are over- at least until al Qaeda qualifies to compete in skeleton.

Personally, I'm just happy to get The Office, Scrubs and Earl back... they're my gold, bronze and silver nowthat Arrested Development is gone.

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